Closed – Lost Opportunities refer to sales opportunities that have gone through the sales process but did not result in a successful sale. These opportunities are marked as “closed” because the sales effort has ended, and “lost” because the potential […]

Churn Rate, also known as customer attrition rate, measures the percentage of customers who stop using a product or service within a given period. It is a critical metric for businesses, particularly those with subscription-based models, as it directly impacts