A customer is an individual or entity that purchases goods or services from a business. Customers are the cornerstone of any business, as they provide the revenue necessary for the business to operate and grow. The term “customer” encompasses various […]

Cross-selling is a sales strategy aimed at encouraging customers to purchase additional products or services that complement or enhance their original purchase. The goal is to increase the overall value of the sale by offering relevant and related items that

Conversion refers to the process of turning a prospect or visitor into a customer or taking them closer to a specific goal, such as making a purchase, signing up for a newsletter, downloading a resource, or any other predefined action

Content marketing is a strategic approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action. It involves producing content in various formats,

Commission is a form of compensation paid to employees, particularly sales personnel, based on the performance of their sales activities. It is typically a percentage of the revenue generated by the employee’s sales efforts. Commissions are designed to incentivize employees