The Bottom of the Funnel (BOFU) is the final stage in the marketing and sales funnel where leads are close to making a purchase decision. At this stage, prospects have moved through the awareness (top of the funnel) and consideration […]

The BANT framework is a sales qualification methodology used to evaluate the potential of a lead based on four key criteria: Budget, Authority, Need, and Timeline. Developed by IBM, BANT helps sales teams determine whether a lead is worth pursuing,

Bad leads refer to potential customers who are unlikely to convert into paying customers. In the context of marketing and sales, leads are considered “bad” if they do not meet the criteria for a target customer or if they have

B2C, or Business to Consumer, refers to the process in which businesses sell products or services directly to individual consumers. This is the most common form of commerce and includes a wide range of transactions, from retail sales in physical

B2B, or Business to Business, refers to transactions, relationships, and interactions between two or more businesses rather than between a business and individual consumers. In a B2B model, companies provide products, services, or solutions to other businesses. This can include