A Buying Signal is a sign or indicator that a potential customer is nearing the point of making a purchase decision. These signals can manifest through various behaviors, actions, or verbal cues that suggest the prospect is interested in proceeding […]

Buying Intent refers to the level of readiness or willingness of a potential customer to make a purchase. It reflects the likelihood that a prospect will buy a product or service based on their actions, behaviors, and expressed interests. Understanding

Buying Criteria refer to the specific factors or attributes that a customer considers when evaluating and selecting a product or service. These criteria guide the decision-making process and vary based on the type of product, market, and individual customer preferences.

A Buyer Persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers. Buyer personas help businesses understand their customers better and tailor their marketing, sales, and product development efforts to meet

Business Intelligence (BI) refers to the technologies, processes, and practices used to collect, integrate, analyze, and present business information. The primary goal of BI is to support better business decision-making by providing accurate, timely, and actionable insights from data. BI