Quick Wins & Must Wins to Enter the German Market as a Software or SaaS Company

Entering the German market as a foreign software or SaaS company can seem like a daunting task. In my previous blog posts, Unlocking the German Market: A Strategic Guide for AI Startups and How to Conquer Germany as a Foreign SaaS Company, I discussed the various challenges and solutions for entering this highly competitive market. From overcoming language barriers to navigating complex regulations, there’s a lot to think about.

But in today’s fast-paced business world, companies can’t afford to sit on their hands for months as they wait to establish a presence. Many of our clients are looking for ways to hit the ground running, quickly secure a foothold in Germany, and stay ahead of their competitors.

So, how do you move fast without cutting corners?

In this article, I’ll share three Quick Wins that will help you swiftly establish a bridgehead in the German market. These strategies are designed to give you immediate results while providing the foundation you need to build a more sustainable long-term presence. Let’s explore how we, together with our partner Thomas Steden from Bamat AG, can accelerate your entry into Germany or Switzerland and set you on the path to success.

1. Establish Your Legal Entity Fast with Thomas Steden from Bamat AG

The first essential step for any company entering the German or Swiss market is establishing a legal entity. This allows you to conduct business, sign contracts, open bank accounts, and hire employees—all crucial elements for operating legally and efficiently in Germany. Traditionally, setting up a business entity in Germany can be a long and bureaucratic process, often taking weeks or even months to complete. But here’s where we can help.

Enter Thomas Steden from Bamat AG, our trusted business partner who specialises in making this process faster and simpler. Based in Switzerland, Bamat AG has been a pioneer in helping companies establish entities not only in Switzerland but also in Germany. Through their innovative “Entities for Rent” service, you can establish a fully registered business within hours—not weeks. This is a massive advantage for companies looking to start operations immediately and seize opportunities as they arise.

Why This Is a Quick Win

• Speed: Establishing a legal entity is essential for doing business in Germany, but with traditional methods, it can be a slow and tedious process. Thomas Steden has perfected a system that allows you to get a fully compliant, registered entity within hours, not weeks.
• Professionalism: Operating with a legally recognised entity from day one gives your company credibility. German clients will take you more seriously, and you’ll avoid the potential legal issues that can arise from trying to operate without the proper framework in place.
• Immediate readiness: With Bamat AG’s “Entities for Rent,” you won’t lose valuable time on paperwork and legal hurdles. Instead, you can start generating revenue and building relationships right away.

2. “Sales Teams for Rent”: Get a Fully Equipped SaaS Sales Team from Day Zero

Sales are the lifeblood of any SaaS company, but entering a new market like Germany presents challenges that can slow your momentum. Building a local sales team from scratch, training them, and getting them up to speed with your product can take months. Meanwhile, the competition is moving forward.

At Wingmen, we offer a solution that saves you time and ensures immediate results. Our “Sales Teams for Rent” service provides you with a fully operational, ready-to-go sales team from day zero. These teams come “batteries included”—they are pre-trained, experienced, and fully equipped to start driving sales from the moment you enter the market. Best of all, they are native German speakers, ensuring your message resonates with local customers.

Why This Is a Quick Win

• Speed: Instead of spending months recruiting and training a new sales team, you can have an experienced team in place and working from day one. This gives you a significant head start over competitors who are still in the early stages of setting up.
• Local expertise: Our sales teams are not only SaaS experts, but they also understand the specific nuances of the German market. They know how to communicate effectively with German clients and are familiar with the local business culture.
• Professional representation: Having a native-speaking team that understands the market is essential for building trust with German clients. With our sales teams, you’ll be able to deliver a polished, professional presentation right from the start.

3. Integrated Marketing, Sales, and Representation: Tailored to Your Needs

Once you have a legal entity and a skilled sales team in place, the next step is ensuring your brand has a credible and compelling presence in the German market. This is where marketing and representation come into play.

At Wingmen, we offer a fully integrated marketing, sales, and representation service that ensures your brand makes the right impact. From localising your marketing campaigns to representing your company at trade shows, we provide comprehensive support to help you penetrate the market quickly.

Why This Is a Quick Win

• Native-speaking marketing professionals: Our marketing team consists of native German speakers who are familiar with the market’s expectations. We create tailored marketing materials that speak directly to the needs and desires of German businesses.
• Customised campaigns: One-size-fits-all marketing doesn’t work in Germany. We help you create highly targeted campaigns that are aligned with your business goals and local market demands.
• Professional event representation: Need to be present at a local trade show or conference? We’ll represent your company and ensure your brand is professionally positioned in the most important industry events.

The Long-Term Plan: Building a Sustainable Presence in Germany

So, what happens after these quick wins?

The beauty of this approach is that once you’ve established your bridgehead with us as your sales and marketing pioneer troops, you now have the time and breathing space to build a more sustainable strategy. While your sales team is closing deals and your legal entity is up and running, you can focus on building internal structures, recruiting your people, and ensuring that your business will eventually stand on its own two feet in Germany.

After laying the groundwork with our support, you’ll be in a strong position to scale up. You can gradually take over the operations as you recruit permanent employees, establish deeper market insights, and fully integrate your business into the German ecosystem. What starts as a quick, agile entry into the market will transform into a fully sustainable, long-term operation that’s ready to compete at the highest levels.

Speed and Professionalism: Your Key to Winning in Germany

Germany is a competitive market where speed and professionalism are key. The companies that succeed here are those that act fast without compromising on quality. By implementing these three quick wins—establishing your legal entity quickly, deploying a ready-to-go SaaS sales team, and integrating your marketing and representation efforts—you can hit the ground running and position your company for lasting success.

Ready to Get Started? Let’s Talk

At Wingmen, we’ve helped countless SaaS and software companies successfully enter the German market, and we’re here to help you do the same. With our comprehensive services and the support of our trusted partner Bamat AG in Switzerland, you’ll have everything you need to establish a presence quickly, generate revenue, and build lasting relationships with your German clients.

Contact us today to find out how we can help you win in Germany!