How Job Vacancies Are the Perfect Lead Source and How You Can Turn Them Into Quick Wins

Imagine having a crystal ball that allows you to peek six to twelve months into the future of a company. You’d be able to predict its next big moves, understand the technologies it’s planning to adopt, and foresee the challenges it might face. This kind of foresight can give you a massive advantage—helping you stay ahead and ready to act on new opportunities.

The good news? This “crystal ball” exists in the form of job vacancies. At Wingmen, we’ve perfected the art of turning job postings into powerful business leads, allowing us to anticipate future company needs and tailor our sales strategies accordingly.

In this article, we’ll share a success story of how Wingmen used job vacancies to support a mergers and acquisitions (M&A) company in targeting companies in the electronics manufacturing industry. By strategically focusing on companies looking to insource production and reduce supply chain risks, we were able to secure lighthouse deals with some of the biggest players in the market. 

Here’s how job vacancies became our perfect lead source—and how they can be yours too.

Job Vacancies: A Window Into Future Business Moves

Every time a company posts a job vacancy, they’re revealing valuable information about their future direction. Whether they’re hiring for specific technologies, expanding their operations, or shifting their strategy, job postings give you a snapshot of what’s coming next.

Why is this so valuable?

Because the hiring process can take up to 6-12 months, giving you a head start to anticipate their needs and approach with solutions. By the time the company has hired and fully transitioned, you’ll have already made contact, built trust, and positioned yourself as their go-to provider.

When you combine vacancies, LinkedIn profiles, and current skill sets, you can see a company’s technology stack, predict its operational direction, and identify potential growth areas. This foresight allows you to position your services at just the right moment, offering exactly what the company needs before they even realise it.

The Challenge: Targeting Companies Ready to Insourcing Manufacturing

Recently, Wingmen was tasked with helping a mergers and acquisitions company identify companies in the electronic manufacturing industry that were looking to insource Printed Circuit Board (PCB) manufacturing from China and Taiwan back to Germany.

The need for this shift was driven by geopolitical uncertainty, foreign exchange (FX) risks, and concerns about supply chain stability. With global unrest and trade tensions affecting overseas manufacturing, many companies were looking for more reliable, local production options.

Our challenge was simple but daunting: identify and target the right companies before they publicly announced their plans to insource. We needed to find businesses that were already thinking about making this transition but had yet to formalise their strategy.

Our Strategy: Turning Job Vacancies Into Leads

To tackle this challenge, we focused on job vacancies as our primary lead source. By closely monitoring the hiring activities of companies within the electronics manufacturing industry, we were able to pinpoint businesses that were making strategic moves towards insourcing.

Specifically, we looked for companies that were:

1. Hiring for supply chain management roles, indicating a shift in their approach to manufacturing and logistics.
2. Looking for engineers and operational leaders with expertise in PCB manufacturing, signalling a potential insourcing project.
3. Expanding their teams in Germany, which suggested they were ready to reduce overseas dependencies and invest in local production.

By analysing these job postings and cross-referencing them with the companies’ current skill sets and technologies on LinkedIn, we gained a clear picture of which companies were ripe for a move back to local production.

The Result: Securing Lighthouse Deals in the Electronics Manufacturing Industry

Our targeted sales campaign, driven by job vacancy insights, led to a significant win for our client. By focusing on companies that were on the verge of major strategic shifts, we were able to secure lighthouse deals with some of the biggest players in the electronics manufacturing industry.

These lighthouse deals were transformative for our client, offering them a foothold in the industry at a critical time. The companies we targeted had not yet publicly disclosed their plans to insource, giving our client a competitive edge and an opportunity to enter at the perfect time.

What made this result even more impressive was the timing. In a market facing geopolitical instability and increasing pressure on global supply chains, securing these lighthouse deals wasn’t just about closing business—it was about positioning our client as a trusted partner in helping companies navigate uncertain times.

Why Job Vacancies Are the Ultimate Lead Source

So, why are job vacancies such an underused but powerful lead source? Because they give you a window into the future of a company’s operations, technologies, and growth plans.

Here’s why job vacancies should be a key part of your lead-generation strategy:

1. Early Insight Into Company Strategy

Job vacancies reveal the direction a company is moving long before they publicly announce new initiatives. Whether they’re expanding into new markets or adopting new technologies, vacancies give you insight into their strategic priorities.

2. Understanding the Technology Stack

When a company posts jobs for certain skills or technologies, you can identify their current and future tech needs. This allows you to position your solutions as a perfect fit for their evolving requirements.

3. Spotting Growth Opportunities

Companies that are hiring are companies that are growing. Job vacancies are often the first indicator that a company is preparing to expand, and by targeting them early, you can get in on the ground floor.

4. Staying Ahead of the Competition

By focusing on job vacancies, you can engage with companies before they publicly announce their next big moves. This gives you a huge competitive advantage, allowing you to build relationships and offer solutions before your competitors even know there’s an opportunity.

The Wingmen Difference: Turning Insights Into Action

At Wingmen, we don’t just provide leads—we provide actionable insights that lead to real business results. By understanding how to read between the lines of job vacancies, we’re able to target the right companies at the right time, ensuring that our clients always stay ahead and ready to seize new opportunities.

Our approach isn’t about casting a wide net—it’s about precision targeting. By focusing on job vacancies, we know exactly which companies are moving in the direction our clients want to go, giving us the ability to tailor our outreach and messaging to align perfectly with their needs.

How to Turn Job Vacancies Into Your Next Big Win

Job vacancies are more than just hiring announcements—they’re a goldmine of information about where a company is headed. By understanding how to use job vacancies as a lead source, you can predict future needs, identify growth opportunities, and position your solutions before the competition.

At Wingmen, we’ve seen firsthand how powerful this strategy can be. Whether you’re targeting the electronics manufacturing industry or any other sector, job vacancies give you the insights you need to stay ahead and ready to act when the opportunity arises.

Ready to turn job vacancies into your next big win? Contact us today, and let’s create a strategy that keeps you one step ahead.