How Lead Generation Outsourcing Works with Us at Wingmen
Introduction
In today’s competitive business landscape, lead generation is essential for sustained growth and profitability. However, generating high-quality leads requires time, expertise, and resources that many businesses may not have in-house. That’s where we come in. At Wingmen, we understand the challenges and complexities involved in lead generation. We’re committed to providing a transparent, efficient, and results-driven approach to help you achieve your growth targets. Here’s a look at what you can expect when partnering with us for lead generation outsourcing.
Why Outsource Lead Generation?
Outsourcing lead generation offers several crucial benefits. It allows you to focus on sales and developing core competencies, leaving the complexities of lead generation to experts. This approach leverages specialised skills and provides access to advanced tools and technologies that might otherwise be prohibitively expensive.
By bringing in fresh perspectives and innovative strategies outsourcing can significantly enhance lead quality and conversion rates. Partnering with us at Wingmen lets you benefit from our expertise, cutting-edge technology, and proven methodologies, ensuring your lead-generation efforts are both effective and efficient.
How We Help with Lead Generation for Your Business
At Wingmen, we’re here to transform your lead generation efforts into a streamlined, efficient process. Our comprehensive onboarding process begins with an assessment based on the Grow framework. We will guide you through the detailed steps of the customer journey ensuring you understand how we tailor strategies to meet your business needs and drive growth. The objective of this article is to showcase to you what you can expect from working with us and being a customer. At the end of reading through it, you will have a clear understanding.
Step 1: Setting Goals and Aligning Objectives
The foundation of a successful lead generation campaign lies in clear goal-setting and alignment between all stakeholders. We prioritise transparency and collaboration from the outset. Our process begins with a thorough discovery and goal alignment session, where we work closely with you to understand your business objectives, lead targets, and key performance indicators (KPIs). This collaborative approach ensures that everyone is on the same page and that our strategies are tailored to meet your specific needs.
Step 2: Project and Onboarding
The onboarding phase is critical as it sets the stage for the lead generation process. During this phase, we conduct a comprehensive assessment to understand what you have already done and identify areas for improvement. This involves reviewing all relevant documentation and existing marketing strategies. Our goal is to gain a deep understanding of your business, your target audience, and your competitive landscape.
Step 3: Workshops and Strategic Planning
Our approach includes several strategic planning workshops designed to build a solid foundation for your lead generation campaigns. These workshops ensure we thoroughly understand your business and growth objectives.
Campaign Crafting and Execution
With a solid strategic foundation, we move on to crafting and executing lead-generation campaigns. Our approach includes several types of campaigns, each designed to reach and engage potential leads through different channels.
Email Outreach Campaigns
Email outreach is one of the most effective ways to reach a target audience. We leverage the top 3% of high-performing email sequences from over 12,000 campaigns. Our powerful AI-powered processing engine uses algorithmic attribution models to improve conversion rates and lead quality continuously. By analysing past campaign data and performance metrics, we optimise email content, timing, and targeting to ensure maximum engagement and results.
LinkedIn Outreach Campaigns
LinkedIn is a powerful platform for B2B lead generation. Our LinkedIn outreach module focuses on building trust and nurturing relationships with ideal prospects through dialogue-driven strategies. We send connection requests and message sequences designed to engage and qualify leads. By leveraging our proven LinkedIn outreach framework, we ensure that you only engage with the right qualified leads. Additionally, our technology enables us to send messages to open profiles, allowing us to communicate with highly engaged users actively seeking online business relationships.
Targeted Calling Campaigns
In addition to email and LinkedIn outreach, we also offer targeted calling campaigns. These campaigns involve an experienced and dedicated caller. It’s important to note that these are not cold-calling campaigns. Instead, we work with warm lists generated from our outreach initiatives or provided by your CRM. By focusing on warm leads, we increase the likelihood of meaningful conversations and successful conversions.
Appointment Setting
Securing appointments with qualified leads is a critical step in the sales process. Our dedicated appointment setters nurture all positive, negative, and neutral responses, ensuring that meetings are booked on your calendar. We use multiple touchpoints to engage with leads and move them through the sales funnel, ultimately increasing the chances of closing deals.
Retargeting
We leave no stone unturned in our lead generation efforts. Retargeting is a powerful technique for optimising outreach campaigns and website traffic. Using a code snippet on your website, we track all web visitors and retarget those who do not convert by clicking on the chosen intent page. These visitors are retargeted with display ads as they browse major websites, ensuring that you remain at the top of their minds and increasing the likelihood of conversion.
How Long Does It Take to Start an Initial Project with Us?
The initial engagement or pilot project with us typically lasts three months. This duration is essential due to the extensive strategic work required at the outset. We begin with a comprehensive assessment of your current status and an in-depth competitor analysis. This groundwork is crucial to developing an effective strategy. Additionally, we take the time to set up all technical aspects of your campaigns, ensuring everything is optimised for success. This thorough preparation allows us to deliver high-quality results and sets the foundation for sustained growth.
When you partner with Wingmen, you’re not just outsourcing a task; you’re gaining a dedicated team of experts committed to driving your business forward. Let us handle the complexities of lead generation while you focus on what you do best—growing your business.
Wingmen Consulting specializes in building remote-based sales teams, tailored lead generation strategies, and streamlined sales processes.
Book an appointment with us today and let's discuss your unique situation in a complimentary strategy session
